DONELLA COLLECTION
6X RETURN ON AD SPEND
Project:
Facebook Advertising
Instagram Advertising
Google Dynamic Advertising
Social Media Organic Support
Donella Collection, one of the UK’s leading luxury jewellery brands and authorised Swarovski partner tasked us to lead their paid social marketing using strictly Facebook and Instagram, Google Shopping and Dynamic Google product ads.
We undertook various targeted paid media campaigns which to date have contributed to record breaking online sales and in-store appointments.
Facebook & Instagram Advertising
We drove new customer sales as well as an increase in repeat sales using the Facebook & Instagram Advertising platforms including Stories.
Our work included optimising existing product feeds, undertaking dynamic product advertising and remarketing campaigns using both image and video-based assets.
Work carried out also led to an increase in in-store appointments and channel growth on both Facebook and Instagram.
Google Dynamic Advertising
We put together a strategically placed Google Dynamic advertising campaign to help drive sales at the sweet spots of the customers journey, delivered at a strong ROI.
Social Media Organic Support
We advised the client on the best performing hashtags to utilise, the best times of day, days of week to undertake posts and techniques client can use on organic platforms to aid paid marketing efforts and account growth.
