HOME ENTERTAINMENT
10X RETURN ON AD SPEND
Project:
Facebook Advertising
Instagram Advertising
Google Display Ads
Youtube Ads
We were tasked to drive awareness, engagement and loan quotation requests (via popular property websites and social media platforms) for first time buyer across the UK.
Facebook & Instagram Advertising
Using box office statistics across the UK for various film genres and powerful targeting capabilities we executed paid social campaigns to geographically target users in regions with highest percentage of cinema interests, consumption, box office sales and those who had shown strong interest in the promoted movie during pre-release periods.
Google Display Advertising
We utilised the Google Display Network (GDN) driving awareness and subscription sales by targeting content, websites, locations and user behaviour related to the movie type, genre and cast.
YouTube Advertising
We strategically placed YouTube pre-roll advertising over the most relevant videos, channels, interests and user behaviour to drive awareness as well as direct online ticket sales.
