SECURED £3M VENTURE CAPITAL FUNING
A start-up marketplace for pre-owned luxury bags, Luxury Lifestyle, tasked us to drive new product consignments, improve online sales experience and aid in-house marketing team’s productivity. The goal was to help assist the brand to attract significant investment to scale operations further.
Full Website Audit
We initially provided a consultancy service to help the client maximise their current efforts.
We started off by providing an audit of their existing WooCommerce website with an initial aim to help improve user experience, drive more product consignments and sales.
We also undertook research and implementation of a new merchant provider who could accommodate individual transactions over £100,000 worldwide with greater security controls to limit any losses.
Replatforming To Shopify
As part of our audit we recommended client move to the Shopify platform in the near future to help meet their long-term omnichannel goals.
We supported the replatforming to Shopify which also helped maximise the in-house marketing team’s day to day productivity with the reassurance their activity could be fully supported with a plethora of solutions on the platform.
Google Search Ads
Based on existing business stats, we put together Google Search Ad campaigns to drive both product sales and product consignments for the most profitable products and collections.
Google Shopping Ads
We created and optimised the product catalogue for Google Shopping Ads to give the client the best opportunity to show up before their competitors for the most relevant searches. We also advised the in-house marketing team on how to best upload new products for maximum impact.
Brand Secures £3m VC Funding
The growth of the online store attracted the attention of venture capitalists. The brand secured £3m investment in April 2020 from a London-based venture capital firm to scale the business further.
The story of the investment was covered in the Evening Standard.